ah
studio

NBA - branding

Design and art direction.

Ade hopkins NBA3.png
Ade hopkins NBA5.png
Ade hopkins NBA1.png
Ade hopkins NBA4.png
Ade hopkins NBA6.png
Ade hopkins NBA2.png
This is a sub branding project that I art directed and designed for the one and only NBA to cover their NBA Crossover event. The event embraces and brings together the subcultures surrounding the NBA, fashion, music, art and culture. In terms of bra

This is a sub branding project that I art directed and designed for the one and only NBA to cover their NBA Crossover event. The event embraces and brings together the subcultures surrounding the NBA, fashion, music, art and culture. In terms of branding my goal was to create a tool kit of assets based on basketball court markings plus general patterns and graphics that the design team can draw from and create their own additional assets.