LTC - Mental Health Key Visual

Raising awareness of how Licensed Trade Charity can help those in the drinks trades as part of a campaign that talked to pub and bar people using striking neon signage I created as 3d models, encouraging them to open up if they are struggling. To extend the campaign and convey my team's key messages, were developed four further key visuals. Each one tackled a different subject and a suite of assets were created for press, online, direct mail and event collateral in order to reach our target audience.