Nespresso - Gifting Packaging

Nespresso wanted to be repositioned as a luxury gifting product, one which you would associate with gifting just as much a good wine or expensive flowers, especially around the Christmas period. They also wanted to squash a negative reputation connected to how recyclable their pods are. My task was to assist with the print-based graphic design and lead the on structural elements. My team and I used Nespresso's seasonal brand elements and treated them with higher-end print techniques like spot varnishing and embossing to reinforce that Nespresso is a luxury item. We then suggested to Nespresso that they use recycled pods to produce the aluminium tins I designed.