ah
studio
If-Carlsberg-did-chocolate-bars-cover.png

Carlsberg - PR stunt

Design.

If-Carlsberg-did-chocolate-bars-cover.png
If-Carlsberg-did-chocolate-bars-reveal.png
If-Carlsberg-did-chocolate-bars-reveal-2.png
If-Carlsberg-did-chocolate-bars-reaction-1.png
IfIf-Carlsberg-did-chocolate-bars-detail.png
Danish brewery Carlsberg asked for a disruptive piece of activation to kick off the Easter season. We unveiled a pop up bar made entirely of chocolate at the Truman brewery, Shoreditch. I was involved in this project from initial concept right up to

Danish brewery Carlsberg asked for a disruptive piece of activation to kick off the Easter season. We unveiled a pop up bar made entirely of chocolate at the Truman brewery, Shoreditch. I was involved in this project from initial concept right up to designing and producing the rapper for the pop up bar. The project grabbed plenty of attention on social and traditional media making it a great success for the brand.