Design and art direction.
Friendly organisation Camp & Caravan Club where after a new look and feel and a new campaign. For this pitch I worked with the creative director to come up with a look and feel that reflected not only the new campaign but the fun of camping too. I chose to get out the paints and inks and get messy with some hand painted type and graphics. Unfortunately this pitch didn't make it through but myself and the team who worked on it are still happy with how it turned out.